Most car commercials are very masculine. The ones aimed towards women are often about shuttling kids to soccer practice. We decided to showcase a sexy sports car with a more feminine perspective. Juxtaposing the BMW with a figure skater highlights the car’s elegance, power, and dynamic performance.

BMW: Master Every Performance is shot on a RED KOMODO-X 6K, with drone photography on a DJI Mavic.
This project was edited and color-graded in DaVinci Resolve Studio.